Speaker Profile

Adrian Joseph is Director of Automotive and joined Google in May 2006 with 15 years blue chip sales and marketing experience gained within industry and management consultancy. He has full revenue responsibility for the UK automotive market at Google and also manages a number of major car manufacturers on an EMEA level. Prior to joining Google he was the main Board Director responsible for group Sales & Marketing at Trafficmaster Plc where he led a team of 45 people to achieve dramatic improvements in all business units

Adrian Rushmore has been embedded in the Editorial team at Glass's for over 23 years and most of this time has been spent in research related to the car market. During the first 10 years he edited car values for all sectors of the market, that is, from bread and butter to the exotic. Thereafter, he created the methodology for used vehicle forecasts and introduced a range of improvements to the editorial systems used to produce our current monthly values. - most of these changes are still the cornerstone of Glass's valuations today. He occupied the role of Chief Car Editor between 1998 and 2001. Since then Adrian has been Managing Editor with the responsibility for all our valuations including Commercial vehicles, Motor Cycles and Caravans. In recent years he has set up a market Intelligence team with the object of providing bespoke market analysis for individual clients.

CHRIS KENT - Director, Motor Retail, Price Waterhouse Cooper Chris has recently rejoined PwC after two years spent as part of an MBI team in the retail motor sector. A qualified chartered accountant, Chris previously spent five years with PwC assisting both corporate and private equity clients planning and implementing deals, including a number of assignments in the motor trade with manufacturers, suppliers and retailers. Prior to joining PwC Chris gained over ten years experience in financial and commercial roles in industry, in the retail motor sector with Evans Halshaw and Pendragon and the hotel & leisure sector with Whitbread and Rank, undertaking acquisitions and disposals, restructuring and relocations.

Drayton Bird is a man with over 40 years experience in direct marketing and advertising. He began his career as a journalist and copywriter and went on to be a co-founder of Trenear-Harvey, Bird & Watson, a specialist Direct Marketing Agency in 1977. By 1984 this had become the largest and most well-known direct agency in the UK and with the local O & M Direct agency (a subsidiary of Ogilvy & Mather), not performing well in this market, there was little surprise when THB&W was acquired by O & M and he became Vice-Chairman and Creative Director of O & M Direct worldwide. To promote his business at THB&W, in 1982 Drayton wrote, published and printed Commonsense Direct Marketing. The rights to this were later acquired by an independent publisher and the book has gone on to be reprinted 5 times and has become a standard work of reference used by students and quoted by speakers around the world. In November 2003 the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today's marketing, other names included Kotler, Peters and Levitt. Advertising legend the late David Ogilvy said he "knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny."Campaign magazine named him one of the 50 most important individuals in UK advertising during the previous 25 years - "the only universally acknowledged point of creativity in the direct marketing world". UK magazine Direct Response said his impact on UK direct marketing was "unlikely to be matched by any other individual" In December 2003, most of the readers of Precision Marketing voted him leading direct marketing personality in the last 15 years. He has written over 1,000 columns for magazines in Europe, Australia, India, the UK and Malaysia and a compilation of his articles, Marketing Insights and Outrages. He has worked with many of the world's leading brands, including American Express, British Airways, Deutsche Post, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa. He has also worked with major advertising agency groups, including Y & R, JWT, FCB and Leo Burnett. Business schools, universities and management consultants he has worked with include Columbia University Business School, New York, INSEAD, The London Business School, ESIC (Madrid), IPADE (Mexico City), IPADE (Lima), Cap Gemini, McKinsey and A. T. Kearney.

Originally from a legal and compliance background, Martin has spent the last 16 years in the automotive financial services sector. This has involved responsibility for driving performance in areas such as sales, training & development, marketing and strategy. Following nine years with GE, Martin then spent three years as the Managing Director of ITC Compliance where he was instrumental in the creation of the UK’s largest Compliance Network for FSA Regulation of General Insurance. As Sales & Marketing Director for Codeweavers, Martin is responsible for driving business growth both in the UK and overseas. Codeweavers Clients include many of the UK’s Top 100 Groups, as well as Manufacturers and independent Used Car Dealers. A keen follower of all sports but especially rugby, Martin is married with two young Daughters. He has a Law Degree from Keele University and an MBA from the OU Business School.