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The Agenda

08.30

Registration and Coffee
09.30

Challenges and changes to the automotive landscape
Kevin Gaskell, President, EurotaxGlass’s
Chris Hibbs, Automotive Industry Leader, Price Waterhouse Cooper

10.00

Exclusive new industry research - Exchange and Mart
10.10

Integrated Marketing Masterclass
Part One – Adrian Joseph, Head of Automotive, Google with guest speakers

  • Designing the perfect on-line user experience
  • Top 10 Search Engine Marketing Tips for 2008
  • Making Money from Online Communities – The Bottom Line Impact of Social Retail and Web 2.0, Guest speaker from You Tube
11.30

Coffee

12.00

Show Me The Money - Codeweavers and Solmotive

 

 
13.00

Lunch, kindly sponsored by
14.10

Integrated Marketing Masterclass
Part Two - Drayton Bird, "The Only Universally Acknowledged Point of Creativity in the Direct Marketing World" Campaign Magazine

  • Local promotion
  • The mobile marketing toolkit – SMS, mobile media, location based services & mobile social networking
  • Direct Mail, Email & Data - the challenge of contact optimisation
15.40

Afternoon Tea

16.10

Five Strategies from Top Performing Dealers

16.30

From Art to Science – the Future of the Car
Adrian Rushmore, Managing Editor, Glass’s Guide

17.00

 Automotive Thought Leaders Panel Debate, hosted by Kevin Gaskell
17.30

The Evening Networking Event, kindly sponsored by
exchangeandmart.co.uk
19.30

Top Gear Live MPH Show Starts